Phorm Studio · Services
Web Development
Digital platforms built with precision — designed to perform, built to scale, and crafted to represent your brand at its sharpest.
The Standard
Built to work.
Designed to last.
We don't build websites that look good in presentations and crumble under real traffic. Every project starts with understanding what the platform needs to do — the experience it needs to deliver, the systems it needs to connect, and the business it needs to grow. The design follows the function. The code follows the design. Nothing is ornamental.
01
Websites &
Digital Presence
Your website is the first conversation your brand has with the world. We build sites that earn attention, hold it, and convert it — without sacrificing craft for conversion, or beauty for speed.
Get a QuoteBrand Websites
Custom-built marketing and brand sites — editorial, portfolio, campaign, or corporate — designed to the pixel and built without templates.
Landing Pages
High-conversion single-page experiences for launches, campaigns, and products. Fast, focused, and built to capture.
Portfolio & Showcase Sites
For creatives, studios, and agencies who need a digital home that reflects the quality of the work they're showing inside it.
SEO & Performance
Search visibility, Core Web Vitals, structured data, and page speed — built in from the start, not bolted on at the end.
CMS Integration
Content management that your team can actually use — whether that's a headless CMS, a custom admin, or a Ruby on Rails-backed dashboard.
Maintenance & Iterations
Ongoing support, updates, and A/B testing so the site keeps improving after launch instead of slowly falling behind.
02
Web
Applications
Functional platforms, internal tools, and SaaS products built for real users solving real problems. We work in Ruby on Rails — a framework built for product teams who need to move fast without breaking things.
Get a QuoteCustom Web Apps
Bespoke platforms built around your workflow — not adapted from someone else's. Built in Ruby on Rails with Hotwire for fast, fluid interfaces.
Internal Dashboards & Tools
Operations portals, reporting dashboards, CRM systems, and admin tools that give teams the data and controls they need in one place.
SaaS Products
Multi-tenant software products from MVP to scale — authentication, billing, usage limits, and the product logic that makes the thing work.
API Development & Integration
REST and GraphQL APIs, third-party integrations, and the connective tissue that makes disparate systems talk to each other cleanly.
Database Architecture
PostgreSQL-first schema design, query optimisation, and data modelling that holds up under load and grows with the product.
Performance & Scalability
Caching, background jobs, CDN configuration, and infrastructure decisions that mean the app is still fast when ten times as many people are using it.
03
E-Commerce
Online stores that convert without compromising the brand. From single-product launches to full catalogue platforms — built end-to-end with the checkout experience as seriously considered as the homepage.
Get a QuoteCustom Storefronts
Fully bespoke e-commerce experiences — no themes, no Shopify-shaped limitations. Built to look and behave exactly as the brand demands.
Product & Catalogue Management
Flexible product models handling variants, bundles, digital goods, and pre-orders with clean inventory and stock-level management.
Checkout & Payments
Stripe-integrated checkout flows, cart optimisation, abandoned cart logic, and multi-currency support built for international sales.
Order & Fulfilment Systems
Order management, shipping integrations, tracking, and returns workflows — the operational layer that runs behind the storefront.
Subscription & Membership
Recurring billing, tiered access, member portals, and subscription lifecycle management for brands building long-term customer relationships.
Analytics & Conversion
Event tracking, funnel analysis, heatmaps, and revenue dashboards that show exactly where the store is winning and where it's leaking.
How We Build
Backend
Ruby on Rails 7
Convention-driven, battle-tested, and built for teams who ship fast without accumulating debt.
Frontend
Hotwire & Stimulus
HTML-first interactivity — no heavyweight JS framework where it isn't needed. Fast by default.
Database
PostgreSQL
Relational, reliable, and powerful. JSON columns, full-text search, and rock-solid transactions.
Deployment
Railway / Render / AWS
Right-sized infrastructure for the product — from zero-config deploys to production-grade cloud.
How We Work
Discovery
Understanding the product, the users, the constraints, and what done actually looks like.
Architecture
Database schema, system design, third-party dependencies, and the technical decisions that shape everything after.
Design
Figma-first UI design — responsive, accessible, and signed off before a line of code is written.
Build
Iterative development in short cycles. Staging environment, pull requests, and you in the loop throughout.
Launch
Deployment, monitoring, documentation, and a handover that means your team can actually own what we built.
Who This Is For
You're probably here because…
Your current site is embarrassing you
It's slow, it looks dated, and you're hesitant to send people to it. That's a business problem, not just an aesthetic one.
You have a product idea
A web app, a platform, a tool — it exists in a deck or a doc and you need a team who can actually build it.
You've outgrown your template
Squarespace, Webflow, or Shopify got you started. Now they're holding you back. Time to own your own infrastructure.
Your store isn't converting
Traffic is there. Sales aren't. The problem is somewhere in the experience — and we know how to find it.
You need systems that talk to each other
Your CRM, your store, your events platform, and your internal tools are all disconnected. We build the integrations that fix that.
You need a technical co-pilot
You have a vision and some of the team. You need a development partner who can fill the technical gaps without taking over the product.
Often Paired With
Service
Design
Every platform we build starts with design. Brand identity, UI, and art direction — we do it all in-house.
Learn More →Service
Strategy & Consulting
A platform without a strategy is just an expense. We help you define what you're building and why before we start.
Learn More →Service
Company Management
Internal tools, operational dashboards, and the digital infrastructure that keeps your business running.
Learn More →Start a Project
Tell us what
you're building.
Bring us a brief, a napkin sketch, or just the problem. We'll figure out the rest together.